Running a business is hard work… but I’ve learned a lot over the years. One of the most important things I’ve learned might seem pretty basic – but not always intuitive…
Identify your strengths… and your weaknesses.
Most of us walk into the idea of building a business knowing that we’re good at something – that’s why we think we might be able to succeed where others have failed. But it’s just as important to be aware of your weaknesses. You’ll need to spend extra time getting good at the things that are harder for you.
Maybe you have the photography skills, you’re a good writer, and you are smart with money… but you struggle with motivation. Will that lack of motivation be the reason your business failed? Or will you excel because you knew your own weakness and worked to overcome it? The hard truth is that your weaknesses can derail your best plans… no matter how good you are at other things.
My biggest weakness? Marketing. I’m a terrible salesman, and I know it. But I’ve worked very hard over the years to improve my marketing skills. I try to get creative with it, and when I need help, I ask for it.