Identify your strengths… and your weaknesses.


Running a business is hard work… but I’ve learned a lot over the years. One of the most important things I’ve learned might seem pretty basic – but not always intuitive…

Identify your strengths… and your weaknesses.

Most of us walk into the idea of building a business knowing that we’re good at something – that’s why we think we might be able to succeed where others have failed. But it’s just as important to be aware of your weaknesses. You’ll need to spend extra time getting good at the things that are harder for you.

Maybe you have the photography skills, you’re a good writer, and you are smart with money… but you struggle with motivation. Will that lack of motivation be the reason your business failed? Or will you excel because you knew your own weakness and worked to overcome it? The hard truth is that your weaknesses can derail your best plans… no matter how good you are at other things.

My biggest weakness? Marketing. I’m a terrible salesman, and I know it. But I’ve worked very hard over the years to improve my marketing skills. I try to get creative with it, and when I need help, I ask for it.

About Author Varina Patel

There is nothing more remarkable to me than the power of nature. It is both cataclysmic and subtle. Slow and continuous erosion by water and wind can create landscapes every bit as astonishing as those shaped by catastrophic events – and minuscule details can be as breathtaking as grand vistas that stretch from one horizon to the other. Nature is incredibly diverse. Burning desert sands and mossy riverbanks… Brilliant sunbeams and fading alpenglow… Silent snowfall and raging summer storms… Each offers a unique opportunity. I am irresistibly drawn to the challenge of finding my next photograph, and mastering the skills required to capture it effectively.