Pnther Creek Falls, Washington (WA), USA

Photography Business – Two Years Later

Pnther Creek Falls, Washington (WA), USA

Pnther Creek Falls, Washington (WA), USA

Last year at this time I wrote a post about what we had learned from our first year as full time photographers. We spent lots of time wandering around in the dark and took a few wrong turns along the way. Our subscription community did not work out the way we had hoped and marketing on social media produced very little return on investment.

Our second year in the photography business was quite different. Over the past year, success came from a few unexpected sources and we spent more time fine-tuning our business model to take advantage of those sources.

Refining our Content Creation Varina was responsible for starting our content creation strategy a few years ago by creating a simple blog on her site. This year the content creation strategy took a giant leap forward. Besides content from Varina and me, we also have a team of some of the world’s best landscape photographers contributing content to Visual Wilderness.

VisualWilderness Team Dec 2015Creating InFocus Magazine Earlier this year we transformed our newsletter into the more formal InFocus Magazine. We used blog content to tell stories and to deliver consistent high-quality photography tips to our newsletter subscribers. This content keeps our subscribers engaged and creates a value for subscribing to our newsletter.

InFocus Deals – This year started with a strong focus on expanding our marketing efforts with the creation of InFocus Deals. InFocus Deals partners with other landscape photographers to offer a landscape photography educational package with steep discounts. This was our first year running InFocus Deals and, like all new ventures, we messed up a few things with our first deal. But we continue to refine our approach and we look forward to more of these deals in the future.

Facebook Banner II

Era of Partnerships In 2015 we started forming a partnership with other photographers to create more value-added content for our video course. This gives the partners the opportunity to jointly market their courses. Today that partnership is limited to producing post-processing videos, but we have plans to expand it in the coming year.

Anna Bay, Australia

Spot on Exposure + Lightroom: Master RAW Processing Bundle

Scaling up Finance and Logistics In 2014 we had all the financial logistical tools in place to deliver eBooks and video content for our customers. In 2015, our logistical and financial systems were scaled up to handle several terabytes of video downloads from multiple photographers. We did go through a few operational glitches before getting this right.

End of Workshops With our renewed focus on our content marketing strategy, we led our final workshop in October of 2013. We still speak at events and we’ll attend workshops organized by others if they are profitable for us, but for now we are not organizing our own workshops.

This year, there were fewer strategic mistakes but more operational ones related to scaling up of our content delivery on Visual Wilderness. Our goals for the third full year of operation is to create more value-added content for our customers and to bring more marketing opportunities for Visual Wilderness contributors.

And, if you are a photographer or business who is interested in working with Visual Wilderness, feel free to send us an email. 😉

About Author Jay Patel

I could startoff like this – “Seeds of Jay Patel’s appreciation for beautiful places were planted early in his childhood….” but it would get boring really fast. I will just sum it up and say that I am a Landscape and Wilderness Photographer who loves to capture dramatic light. My photographs have been published in various magazines, calendars and advertising materials throughout the world.

Patience is a virtue...unless you are chasing your dreams

Landscape

Free Landscape Photography eBooks

Build a stunning portfolio with Free eBooks, Photo Tips, Inspirational Stories, & Discounts from InFocus Newsletter.

Please check your email to confirm your subscription

2 replies
  1. Gary Houghton
    Gary Houghton says:

    Hi Jay & Varina

    That`s great news – I look at your blog 3 times a week (more if my normal day job didn’t get in the way).

    Fantastic articles very informative long may it continue 🙂

    Cheers

    Gary

    Reply

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please prove that you are human by solving the equation * Time limit is exhausted. Please reload CAPTCHA.