Optimizing Images for Social Media

– by Mark Metternich

Post processing workflow to bring out incredible details and stunning colors for various social media platforms.



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Purchasing a video tutorial allows you to stream purchased video tutorials for 1 full year from any device with a high-speed internet connection.

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You will gain unlimited streaming access to ALL video tutorials and webinars on Visual Wilderness while your service is active.

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The VW Streaming Service DOES NOT include access to eBooks and exclusive one time offers.

The VW Streaming Service may not include access to all recorded sessions of online classes.

Can I download my video tutorials for offline use?

No. You can NOT download videos to your own device for offline use.

Some of our video courses offer free downloadable files to help you better understand the material. Those special files are available to customers for download.

What do I need to view Visual Wilderness streaming video tutorials?

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Visual Wilderness Streaming Service is compatible with all devices, including Mac and PC desktop computers and laptops, mobile phones, and tablet devices. If you’re still not sure your device will work with our streaming services, try it out with the videos below!


  • Instant access to streaming video tutorial for 1 year.
  • 2 teaching videos for nature photographers who want to to optimize their nature photos for social media platforms.
  • 110+ minutes of video content – In-depth explanations, examples, & workflow.
  • Clear, step-by-step process that will allow you to create stunning photos for social media platforms.
  • TIFF file & Photoshop Action is included for practice.


  • Compatible with: Photoshop CC 2018 & Lightroom Classic CC 2018 or above
  • Video Created with: Photoshop CC 2018 & Lightroom Classic CC 2018


  • Find out how to optimize your photos based on specific background colors for optimal online sharing.
  • Learn about color management standards to bring out the best in your landscape photos for online display… and even printing.
  • Explore advanced post-processing techniques such as luminosity & color blending, grain simulation, custom sharpening, and more.
  • Get the facts on web size and resolution standards, and how to optimize your landscape photos for individual websites.
  • See how pros use advanced sharpening techniques to bring out detail & texture in their photos.
  • Discover how building your own sharpening actions in Photoshop can save time.

Is Optimizing for Social Media Photoshop Tutorial is for me?

This tutorial is for you if:

  • You have a basic knowledge of RAW processing in Lightroom or in any Raw converter.
  • You have basic knowledge of Photoshop.
  • You want to know how to color manage your images for the very best web viewing experience.
  • You want to know how top professional photographers fine-tune and finesse their images to stand out – by perfecting tone, color, and ultra-fine detail.
  • You want to learn the ultimate sharpening methods currently available in Lightroom and Photoshop.
  • You want powerful, in-depth training in both global & local adjustment work to bring out the best in your landscape photos.

This tutorial might NOT be the right fit if:

  • You are just getting started in post processing. If you haven’t used Lightroom before, you may want to find out more before starting this course.
  • You haven’t used Photoshop, or if you prefer not to edit your photos in Photoshop.
  • You want to learn the basics of RAW Processing in Lightroom.
  • You want in-depth explanations of how adjustments work in Lightroom. In this course, we assume you have some knowledge of how to use both global & local adjustments.
  • You want to be finished with the click of a button, and are willing to settle for mediocre results. This course focuses on manual techniques that will take your images to their fullest potential for display.
  • You want to learn about camera settings including exposure, focus and composition. This course is focused on post processing only.