Issue #6 of Lightroom Magazine is now available – and that’s my photo of Horseshoe Bend in Arizona on the cover. How cool is that? 😉 Inside, you’ll also find my article on using the Lens Corrections panel – alongside articles by some great photographers – including Matt Kloskowski, Sean McCormack, Brian Matiash, Pete Collins, Scott Kelby, and more.
So – how do you go about getting a cover-worthy photo? Here are a few quick tips:
1. Impact – Remember, the cover of a magazine is designed to help sell copies. The design and marketing departments are looking to make a splash, grab people’s attention – and most of all, make a sale. That means they’re looking for images that really pop. In this case, the burst of sun over the river bend is a real attention-grabber.
2. Copy Space – But keep in mind that Magazine covers are never all about the cover photo. The image is the attention grabber – but a potential buyer probably won’t buy the magazine for the cover photo alone. Designers want to splash the titles of interesting articles across the cover – along with the title of the magazine and a tagline, the issue number and date, and maybe a few inset photos too.
3. Minimize Distractions – Designing a cover that includes all that “stuff” can be pretty difficult. There’s the potential for some serious clutter – which can actually turn a buyer away. So, designers look for a photo that doesn’t include a lot of distractions. Simple compositions that are free of distracting extras work best.
4. Shoot Vertical – In this case, the design team at Kelby Media Group decided to crop a horizontal image for the cover, but it’s usually a good idea to take both horizontal and vertical shots of a scene like this. Horizontal shots are great for calendars and web-based media. Vertical shots are best the front cover of a magzine.
Do you have any more advice for photographers hoping to land a magazine cover? Please feel free to share a comment with us and our readers!